Category Archives: NEWS

Campaign on Social Media

A short film for social media produced with the Royal National Institute of Blind People (RNIB) for their #HowISee campaign, to raise awareness that  93% of people registered blind in the UK can see something and what the world looks like to them.

The film went viral on Facebook with 20K views and 600 shares in one day (over 1M views to date) and has been the subject of a discussion on BBC Radio 4’s In Touch programme.

Screen shot 2016-08-06 at 09.24.45

The #HowISee campaign has really resonated with people with sight loss who recognise the popular misconceptions associated with blindness shared by our interviewees.